Never having gone to culinary school, Minoo kept her dreams of opening of her own bakery alive. Psychologist by day, and passionate baker by night, she would spend most of her free time baking her own invented recipes. Aside from having a passion for baking, she was also raised in a huge Persian family where food was a major part of culture. Alongside her, is her youngest daughter of two, Fojan, who stood by her mother's side as Minoo would fill up the house with "sweet and savory smells of fresh baked pastries and goodies".